Our Approach
Above the Business aims to help entrepreneurs, aspiring leaders, and small business owners to reframe their mindset around business, which requires realigning with their original motivation for choosing the entrepreneurial journey in the first place -- time freedom.
What inspired you to start Above the Business™?
The inception of Above the Business™ was fueled by a realization that emerged from my diverse experiences across behavioral neuroscience, entrepreneurship, and global staffing solutions. I observed a significant gap in the market where businesses struggled to integrate cutting-edge technological advancements, such as AI, with deep insights into consumer psychology and effective global team building. My journey, which spanned from delving into the intricacies of human behavior through neuroscience, navigating the challenges of entrepreneurship, to mastering the art of building and managing offshore teams, revealed a unique opportunity. I was inspired to create a platform that not only bridges these gaps but also empowers businesses to transcend traditional boundaries. "Above the Business™" embodies this vision—offering a holistic approach to business growth, innovation, and scalability by leveraging a unique blend of science, technology, and global talent acquisition.
My expertise in business education is the culmination of years spent at the crossroads of academic rigor and real-world entrepreneurship. Starting with a strong foundation in behavioral neuroscience, I gained insights into the psychological underpinnings of consumer behavior, which I applied in strategic marketing and neuromarketing initiatives. My entrepreneurial journey further enriched this foundation, navigating through the complexities of e-commerce, strategic marketing, team building, and, more recently, the nuanced world of business acquisitions and AI integration. Founding and leading a global staffing company specializing in offshore talent acquisition for U.S. businesses was a pivotal experience. It not only honed my skills in building effective teams but also in understanding the global business landscape. These varied professional experiences, combined with a continuous pursuit of knowledge in emerging technologies and market trends, have equipped me with a broad and deep expertise in business education, allowing me to offer actionable, forward-thinking strategies to entrepreneurs and business leaders.
What professional experiences have led to your expertise in business education?
How do you envision your background benefiting those who engage with your services?
My background offers a multi-dimensional benefit to those engaging with Above the Business™ services. Firstly, the integration of behavioral neuroscience principles provides clients with a deeper understanding of their target market's psychological drivers, enabling more effective marketing strategies and consumer engagement. Secondly, my extensive experience in AI and technology offers businesses the tools to streamline operations, enhance customer experiences, and leverage data for strategic decision-making. Furthermore, my proven track record in building successful offshore teams presents a scalable model for talent acquisition and management, allowing businesses to grow without the constraints of local talent shortages or high operational costs. Finally, my insights into business acquisitions as a strategy for rapid scaling provide a unique perspective on growth. Clients benefit from a holistic approach that not only addresses immediate business needs but also positions them for sustainable success in a rapidly evolving global market. Through Above the Business™, I aim to empower businesses with the knowledge, strategies, and tools to transcend traditional growth barriers and achieve their full potential.